In the ever-evolving world of social media, TikTok stands out with its unique algorithm that determines which content goes viral. Understanding this algorithm can be the key to enhancing your visibility on the platform. Here’s a breakdown of how your TikTok videos are evaluated and spread across the network.
The Initial Test:
When you post a video on TikTok, it initially appears to a small audience of about 300 users. During this phase, the video is assessed based on user interactions such as likes, comments, shares, and views. Each interaction accumulates points that determine the video’s reach.
Scoring System:
- Likes and Saves (+1 point each): If a viewer likes or saves your video, it earns a point. These interactions show that the video resonates with the audience.
- Comments (+2 to +3 points): Engaging content encourages viewers to comment. A standard comment gives you two points, while a more substantial interaction can earn you an extra point.
- Reposts and Shares (+3 to +4 points): Sharing your video is a strong indicator of its appeal. A simple share gives you three points, and if the shared video is watched by others, it earns an additional point.
- Full Watches (+4 points): Videos watched to completion are a solid sign of engagement, earning four points.
- Rewatches (+5 points): If a viewer watches your video multiple times, it’s a clear mark of interest, granting five points.
- Follows During Viewing (+4 points): If viewers follow your account while watching your video, it further boosts your score by four points.
Reaching a Broader Audience:
If your video scores more than 50 points during the initial audience test, it is then shown to a larger group of 800 to 1000 users. This cycle can continue, allowing your content to reach even broader audiences, based on its ongoing performance.
While TikTok’s exact algorithm details remain confidential, understanding these key metrics can guide you in optimizing your content. By focusing on engagement and encouraging interactions, you can increase your chances of going viral. Keep experimenting with your content and leverage these insights to enhance your TikTok strategy.